NFL world reacts to Bears QB Caleb Williams on Madden 27 cover
· Yahoo Sports
Chicago Bears quarterback Caleb Williams is the Madden 27 cover athlete, EA Sports announced on Wednesday. Williams is the first Bears player to make it on a Madden cover. But considering he's already had a lot of firsts with the franchise in just two seasons, it's not a surprise, especially after he wowed the league in 2025.
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There are two covers for Madden 27, the standard and deluxe editions. The standard version features Williams in his signature jump pose (made famous by his fourth-and-8 completion to Rome Odunze in a wild-card playoff win over the Green Bay Packers) above the Chicago skyline (a nod to Michael Jordan's jump man pose with the Chicago skyline). Meanwhile, the deluxe edition has him sporting his signature "Iceman" pose amid icy Soldier Field conditions, which was made famous after Williams' walk-off touchdown to DJ Moore in overtime against the Packers back in Week 16.
"When I received the call from Madden, it was like my childhood dream was coming true," Williams said, via ESPN. "Being on the cover of 'Madden NFL 27' is a full-circle moment. I grew up playing Madden and imagining what it would be like to be part of the game. I know fans are going to love what's new in this year's game, and I'm looking forward to getting my rating up to a 99 by the end of the season."
As you can imagine, there's been plenty of reaction to Williams as the cover athlete. While there's naturally some concern about the "Madden curse," most fans are just excited that a Bears athlete finally made it on the cover and that the arrow is pointed up for the franchise. There's also a clear favorite among the covers: The "Iceman."
NFL world reacts to Bears QB Caleb Williams on Madden 27 cover
The machine that is NFL marketing knows that Caleb Williams is a future face of this league.
— Bears Nation (@BearsNationCHI) June 3, 2026
Thats why he’s on the cover of Madden pic.twitter.com/E6je7V62uz
Caleb Williams becomes the first ever player in Bears history to grace a Madden cover.
— B/R Gridiron (@brgridiron) June 3, 2026
Historic 💎 pic.twitter.com/dd1dzUAJ8h
2024… Caleb Williams drafted 1st overall
— Sam Block (@theblockspot) June 3, 2026
2025… Caleb leads Bears to 11-6 record
2026… Caleb is named as Madden Cover
This is what a generational talent looks like.
QB1 is the face of the league https://t.co/X3nvK2hr6J
— Sarah🐻⬇️ (@thechicagosares) June 3, 2026
Same vibes. I got chills 🥶 https://t.co/ZCtX5I5JBBpic.twitter.com/TndcCsylHA
— Daemar (@daemarrrr) June 3, 2026
Never in my lifetime did I think I’d see this. We’ve turned a page… https://t.co/zoJXjQirKd
— Bear Down Break Down (@BDownBDownRDSE) June 3, 2026
GREATEST MADDEN COVER OF ALL TIME https://t.co/oxv0ccMWrK
— Lj Rogers 🐻⬇️ (11-6) (@LR3_Darealist1) June 3, 2026
This is dope. #Bears fans are about to crash the servers on the day this releases and make sure EA Sports sees record sales. https://t.co/hYGzVxBViE
— Coach Usayd Koshul (@usaydkoshul) June 3, 2026
Can’t believe this is real https://t.co/Bljbhlkf7d
— Joe Herff (@JosephHerffNFL) June 3, 2026
This cover is COLD 🥶 https://t.co/QJr65RVmLb
— Kurt Benkert (@KurtBenkert) June 3, 2026
THE ICEMAN COMETH. THE ICEMAN TAKETH. https://t.co/Q8qXcRNww7
— Payton Halas (@PaytonHalas) June 3, 2026
The haters are chirping cuz they got twitter fingers. Ppl think the athlete with the best stats should be on the cover. How about one of the most exciting players instead while also having some great stats. https://t.co/JY01N50KhF
— ❄️ 🧊ℕ.ℝ. 🧊❄️🐻⏬ (@Bears_Dubz) June 3, 2026
"why would caleb williams try to trademark 'iceman' no one even calls him that lol" https://t.co/Q8qXcRNww7
— Payton Halas (@PaytonHalas) June 3, 2026
This cover way better than the standard edition https://t.co/4NEux7f0Iu
— .RicoMufasa🦁🐾 (@Rico_Marley4) June 3, 2026
So sick. Bears have a marketable QB😭 I used to pray for times like this‼️ https://t.co/Bywfv4al6F
— pumpernickel (@AustinJurkas) June 3, 2026
Look don't get me wrong it's great to see my QB on the cover, but like many others I fear the curse. That being said what a wild time to be alive. https://t.co/KBpFBFjNMY
— Andrew Deiker (@Parzival_200) June 3, 2026
The pose, the snowflakes, the nail paint. This is well done. https://t.co/RSboZkKgkl
— Brad Robinson (@bradrobinson8) June 3, 2026
Great I have to buy a Madden game now https://t.co/zLvwJiVQmJ
— Steve Morck (@YourBoyStove) June 3, 2026
Well deserved 🧊🧊🧊🧊🔥🔥🔥 https://t.co/IJ00cMhrrC
— St3phonDaDon1 (@St3phonDaDon1) June 3, 2026
I’ve never wanted to buy a Madden game more. THAT’S MY QB EVERYONE https://t.co/0yBOzgAo09
— Alicia is married 🥰 (@bandgeek132012) June 3, 2026
Remember when Caleb Williams earned the Madden 27 cover 🐻⬇️ pic.twitter.com/9xLJn6ijLfpic.twitter.com/jf0hVG5YbO
— CAPTAIN CEEBEE 🏴☠️🐻⬇️ (@Bears_Hype_Man) June 3, 2026
It's official.
— Kevin Kaduk | Bears By 7 (@KevinKaduk) June 3, 2026
Caleb's on the Madden cover. @EASports just dropped this on their accounts.
What a time to be alive. pic.twitter.com/7PuavmCfI1
The Bears had one good season,
— Burns (@therealburns3) June 3, 2026
They now have 7 standalone games and Caleb Williams is the cover of Madden
If you don’t think the league is over the moon excited for the Bears to be back open your eyes. https://t.co/ORIN39jhF3
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This article originally appeared on Bears Wire: Bears QB Caleb Williams on Madden 27 cover: NFL world reacts